Our Journey. The Frank Route.

Hiii, We are Ashmi and Amishi, the duo behind Frank Route Foods. Rebels at heart, we’ve always carried an innate urge to question life, its purpose, and the relationship we hold with the planet and other living beings. That curiosity led us inward, toward understanding ourselves and the choices we make every day.

Vegetarians by birth, our journey of questioning gradually extended to what was on our plates and the impact it carries. In exploring more compassionate and sustainable choices, we eventually found ourselves embracing a vegan, plant-based lifestyle.

And that shift became the seed for Frank Route Foods.

Amishi Chheda

Amishi Chheda

Co-founder

MBA Finance, CFA, Product Manager Building compassionate food systems

LinkedIn
Ashmi Chheda

Ashmi Chheda

Co-founder

Software Engineer
Debugging Climate Change with Plants

LinkedIn

The Question

We began to rethink the food system.
Food today is built for speed, scale, and convenience; Often overlooking the environmental impact it leaves on the planet.

We paused and asked --- is this really the route we want to be on?

The Realization

Better food shouldn’t feel like a sacrifice.
Yet often it does. Taste on one side. Values on the other.
We believed both could coexist, if we were willing to rethink the route.

The Switch

Plant-based wasn’t a trend for us.
It was just the next logical step.

A choice that felt more honest:
for the animals,
for the planet,
and for long-term human health.

One shift that touches more lives than it seems.

The Route We Chose:

All that questioning led us to Frank Route Foods.

A route guided by:


Transparency in what goes in
Intention in how it’s made
And the courage to question outdated systems

No shortcuts.
Just food made with conscience and clarity.

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