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Founder's Note:

Hiii, We are Ashmi and Amishi, the duo behind Frank Route Foods. Rebels at heart, we’ve always carried an innate urge to question life, it's purpose and the relationship we hold with the planet and other living beings. That curiosity led us go inward, toward understanding ourselves and the food we eat.

Vegetarians by birth, our curiosity around food and its larger impact led us to explore more compassionate and sustainable choices. This exploration eventually guided us toward embracing a vegan, plant-based lifestyle.

AND, this shift became the seed for Frank Route Foods

Founders

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The Question: We Questioned the Food system

Food today is built for speed, scale, and convenience, overlooking the environmental impact it creates on the planet We paused and asked — is this really the route we want to be on?

The Realization:

Taste Shouldn’t Compete With Conscience Choosing better food often feels like a compromise. Either it tastes good, or it feels right. We didn’t believe it had to be that way. Better ingredients, thoughtful formulation, and honesty could coexist — if we were willing to take a different route.

The Switch: Why Plant based made sense

Plant-based wasn’t a trend for us. It was a logical next step. For the animals. For the planet. For long-term human health. One choice that quietly impacts many.

The Frank Route: So we Built the Frank Route

A route defined by: Transparency in what goes inIntention in how it’s made Boldness to question outdated systems No shortcuts. No greenwashing. Just food made with conscience — and clarity.

The Question: We Questioned the Food system

Food today is built for speed, scale, and convenience, overlooking the environmental impact it creates on the planet We paused and asked — is this really the route we want to be on?

The Realization:

Taste Shouldn’t Compete With Conscience Choosing better food often feels like a compromise. Either it tastes good, or it feels right. We didn’t believe it had to be that way. Better ingredients, thoughtful formulation, and honesty could coexist — if we were willing to take a different route.

The Switch: Why Plant based made sense

Plant-based wasn’t a trend for us. It was a logical next step. For the animals. For the planet. For long-term human health. One choice that quietly impacts many.

The Frank Route: So we Built the Frank Route

A route defined by: Transparency in what goes inIntention in how it’s made Boldness to question outdated systems No shortcuts. No greenwashing. Just food made with conscience — and clarity.
  • Climate Crisis

    Food system = 30% of Global Green House Gas Emissions

    Meat and dairy= Biggest emitters in the food system.

    The Frank Switch: Plant-first diet cuts your footprint faster than most lifestyle changes.

  • Health

    #1 cause of death worldwide: Heart diseases

    High meat consumption is linked as a major risk factor for heart diseases.

    The Frank Switch: Plant-first diets lower heart disease risk by 30–40%.

  • Obsolete Food Production System

    Meat & Dairy use 83% of farmland → But provide only 18% of global calories.

    Our current food model is wildly inefficient.

    The Frank Switch: Plant-based diets cut land use by up to 75% & feed more people with fewer resources.

  • Ethical Dilemma

    Over 80 billion land animals are killed yearly for food.

    Animals feel. The system ignores it.

    The Frank Switch: Your plate holds the power. Choose kinder.